Is your Shopify store GPSR compliant? A plain-English checklist

If you sell physical products to shoppers in the EU, the General Product Safety Regulation (GPSR) has applied to you since 13 December 2024. The rules are not as scary as the acronym, but they are specific, and a lot of Shopify stores are quietly missing pieces. Here is the plain-English checklist to see whether your store is GPSR compliant, and how to close any gaps fast. For the background, start with our guide on what the GPSR is.

The seven-point GPSR checklist

1. Do you sell into the EU at all?

The GPSR covers non-food consumer products placed on the EU market, including distance and online sales. If an EU shopper can buy from you, you are in scope, even if you are based outside the EU. Northern Ireland counts too.

2. Is there a named manufacturer on every product?

Each product needs the manufacturer's name, postal address, and an electronic contact such as an email or web form, shown to the shopper. A brand name on its own is not enough.

3. Do you have an EU responsible person?

If the manufacturer is outside the EU, the product needs an economic operator established in the EU, an importer or an authorised representative, whose name and contact appear with the product. No EU responsible person, no compliant sale. This is the item that trips up most non-EU and dropshipping stores. There is more detail in our guide to the EU responsible person.

4. Are warnings shown in the right language?

Safety warnings and instructions must be understandable to consumers in the country where the product is sold, which in practice means the local language. A German shopper should see the warning in German.

5. Can a shopper identify the product?

Include a type, batch, or serial number, plus a product image, so a specific item can be traced back to a production run.

6. Are your safety documents available?

Where relevant, a declaration of conformity and any manuals should be accessible to the shopper. Our guide on warnings and the declaration of conformity covers which documents apply to which products.

7. Is all of this visible in the offer, not buried?

For online sales, the safety information has to appear in the product listing itself, before purchase, not hidden in a policy page or only sent after checkout. Our guide on what every Shopify product page needs shows where each detail goes.

What your score means

If you ticked all seven, you are in good shape. If you are missing two or three, you are normal, and it is fixable in an afternoon rather than a weekend. Dropshipping and print-on-demand stores tend to be missing the most, usually the responsible person and the manufacturer contact, because their suppliers sit outside the EU.

The fast way to close the gaps

The painful way to fix it is by hand: editing every product, pasting the same manufacturer and responsible-person details into hundreds of listings, and then doing it again for each language. That is exactly the chore GPSR Safety Sync removes. You save each manufacturer and responsible person once, set a default that auto-fills new products, and a safety panel shows the details on every product page in 21 EU languages. The panel only appears once a product's required details are complete, so shoppers never see a half-filled box.

Start with the products you sell most into the EU, get those compliant first, then work down the catalogue. Done beats perfect, and a clear safety panel also builds shopper trust, which is a nice side effect of doing the right thing.